The numbers don’t lie.
Consumers over age fifty represent $2 trillion in annual income, 2.5 times the discretionary spending power of any other group and a population growth rate 6 times faster than age 18-35. Yet, the strategic sweet spot according to the average marketing brief is around age 32.
In other words, over half of the market with over twice the money to spend is being completely and utterly ignored by 99% of marketers.
So, if you’ve been looking for a guaranteed way to increase sales, share and profit, congratulations, you just found it.
Welcome to Five-0.