03.10.09 - For Immediate Release
Five-0 is the brainchild of Brent Bouchez and David Page. Two of the most experienced and awarded creative directors in the advertising business. Their strategies and creative work have built brands like Harley-Davidson, BMW, Nike, MasterCard, Absolut Vodka, Porsche, British Airways, Burger King and many more. They have worked at some of the finest agencies in the country, from TBWA/Chiat to Ogilvy, M&C Saatchi and Goodby Silverstein, just to name a few.
With their new partner, Nancy E. McNally, Bouchez and Page have spent the last year studying, researching and conversing with consumers age 50 to 70 across America…the richest and fastest growing consumer segment in the world.
The result of this effort is not a white paper or a book or a speech, it is a new company called Five-0. A company designed from the ground up to not simply understand 50+ consumers, but to create marketing and messaging that will speak to them in the most persuasive and desirable ways a brand could hope for. Messaging that will cause the most brand-oriented consumers in history to open their wallets and buy your product.
